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Financial Career Newsletters is a web based newsletter that will have its
launch date in the very near future. Not only will it you give you
information on how to get a career as a stockbroker or insurance agent, but
FCN will review books and tapes on sales, motivation, negotiating and
business.
Built from Scratch
For you home depot fans this book will have some fascinating
reading.
You will have a hard time believing that two guys with very little money
built the worlds largest home improvement chain. They had a lot of knowledge from working in the home improvement business and lots of guts but short on
funds.
This book is very inspirational if you're a small business owner who dreams
of growing his business larger. Or if you're working the night shift and have a side business that you hope to make a full time career one day. Built From
Scratch will show you how sheer determination along with a lot of good luck
and good lucky financial planning can make your goals come true.
The best place to purchase this book is right at The Home Depot. Of course
it's about 25% less than at the book stores.
McDonalds: Behind The Arches
This is not an easy book to find, but it can be ordered from Amazon.com.
We love stories of the little guy who is doing ok in life but wants to do
better. This is like The Home Depot story but instead of taking place in the
1980's, it takes place in the 50's.
Ray Kroc is the owner of a company that makes mixers for shakes. His machines
can make up to 6 at a time but his market share is declining. If only he can
find another business to invest in.
Mr. Kroc travels to San Bernardino to visit two brothers who own a restaurant
that only makes hamburgers, fries, cokes and shakes. Also, the brothers want
to buy 12 shake machines!
So starts the incredible story of McDonalds, the McDonalds brothers and Ray
Kroc.
Although the McDonald brothers did help to pioneer the fast food industry,
they also get an F for investment acumen. In the early 1960's the brothers
McDonald's lease with Ray Kroc was coming to an end that would allow him to
be the only agent to sell franchises for their McDonalds chain.
Mr. Kroc spent the better part of the late 1950's putting together McDonalds
as we know it today and didn't even take a salary until 1960. The brothers
both demanded $1 million each plus the taxes to be paid on their sale in
order for Kroc to take over
McDonalds.
That same $3 million in McDonalds today would be worth billions.
The next two books are both from the CEO's of the same company but from
different time periods. We recommend them to the point that you should read
them back to back to get the full flavor of the times.
Walt Disney
You will never be able to appreciate anything with the Disney name on it
until you realize that Disney almost never happened.
Bob Thomas actually interviewed Walt and many of the people involved in the
formation of the company and the building of Disneyland. He weaves a great
story of a person whose desire in life is to turn out the highest quality
family entertainment, no matter what the cost.
This attitude not only almost put the company out of business many times, but
almost made Walt and his brother Roy sell out to the likes of Columbia
Pictures and brought the Disney brothers to the point that they
only communicated through memos.
Work in Progress
This book should be called The Walt Disney Company, Volume 2! If you want a
Continuation of what happened at Disney after Walt dies in 1966, this is a must
read.
Mr. Eisner does an excellent job explaining the 1984 take over battle for
Disney, the people behind the scenes who have brought such tremendous growth
to Disney and the internal conflicts with the likes of Jeffrey Katzenberg.
As a side note, this book was banned in the press for Mr. Eisners lack of
candor about the inner workings at Disney and what actually happened with Mr.
Katxzenberg. If you recall, Mr. Katzenberg departed Disney after not being
awarded the presidents position and then won a law suit with Disney worth
over $100 million .
The reviewers who wrote those articles more than likely never read this book
in which Mr. Eisner is more than candid and talks about all the facts that
matter.
About Jeff
Jeff Seidel is the publisher of Financial Career Newsletters, a new
newsletter and web site to be previewed soon -first on the Buck Investor. If
you have an interest on how to become a stock broker or career insurance
agent let him know.
Below are some excerpts from reviews by the FCN staff of some of their
favorite business autobiographies.
by Bernie Marcus and Arthur Blank ( the founders of The
Home Depot).
Publisher: Random House.
by John Love
Publisher: Bantam Books.
by Bob Thomas
Publisher: Hyperion
by Michael Eisner
Publisher: Hyperion